Fog Lit’s Launch 2018

A bolder look for this year’s launch. I found once again that making the old, rather 8 bit logo less jagged meant redrawing and smoothing most edges. Thankfully we are redesigning our logo and next batch of printed media will be crisper.

Our 2016 festival posters were cleaner white-backgrounded rifts on the grungy Noir of our 2015 posters with their eroded fonts and black and red aesthetic. The general Fog Lit poster, my first after joining the board, pulled on Saint John’s ubiquitous brick buildings as a theme.