Web Design has always been about creating an online presence …
… but today it is no longer just about a single site and SEO (Search Engine Optimization.) Today, you need to hold a continuous online conversation on many platforms; especially Twitter and FaceBook. It goes beyond branding into personality and familiarity that only an interactive dialogue with clientèle and potential clientèle can provide.
A recent client: a restaurant and bar was a good example of this premise. The owner wished to return to his original idea of a bar that serves good food, while maintaining the sophistication and style that his current regulars had come to expect. He also wanted to re-engage younger Urbanites by bringing in some lower-priced World urban dishes. As part of this, he realized he needed to revamp his website and start to utilize the web’s potential to reach out to those new clients.
This is where I came in. I designed new logos and styled a theme for a website based on WordPress. A blog based site allows for easy updating with little web knowledge so there is less of a barrier in keeping a site current. Next, using those branding ideas, I set up and themed a FaceBook page and Twitter account, and started the communication going. I provided training and best practices to my client so that they could take up the dialogue with confidence. I also added Yelp and Google Map/Earth information, and re-tweeted the existing reviews.
This was all that was needed to get the ball rolling. Now, the branding I designed will be used in new business cards, some strategically placed traditional media ads, and posters. I provided an all-encompassing approach to marketing and communication to this client, and they were very happy with the products and are confident in perpetuating them.
This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.